Wednesday, 29 April 2015 15:09

Bigcommerce buys Zing to boost retail capabilities Featured

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eCommerce platform vendor Bigcommerce has made its first acquisition, buying Texas-based mobile retail technologies provider Zing.

Under the deal, Zing’s team and intellectual property will become part of Bigcommerce, further expanding the company’s omnichannel retail capabilities and accelerating partnerships with leading point of sale providers including Square, Lightspeed and NCR Silver.

Bigcommerce co-founder and CEO Eddie Machaalani says the company will make available to point of sale partners a set of robust APIs and foundational technologies to enable the development of best-in-class omnichannel solutions for retailers, such as the ability to enable real-time inventory sync between online and physical stores, in-store pickup, and dynamic order management as well as integrated customer data and reporting spanning ecommerce and brick-and-mortar operations.

“The industry has reached an inflection point where retailers of all sizes want and expect to deliver next-gen experiences, such as in-store pickup and ship-from-store, without the complexity of switching between multiple back office tools,” said Machaalani said.

{loadpositon peter}“Nate and the Zing team have done a remarkable job extending the Bigcommerce platform in a way that enables our merchants to do this and more, and I have full confidence their expertise and IP will further advance and expand our omnichannel strategy.”

Zing co-founder and CEO Nate Stewart said that since the company’s inception, its mission has been to help business owners “sell more effectively through products that simplify and streamline how they manage their retail operations, both online and in store”.

“There is no better embodiment of that mission than Bigcommerce, and we’re thrilled to bring our expertise to a company that has proven itself to be the most flexible and scalable platform for emerging brands to grow their business.”


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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