The company will be called ZeniMax Australia and will be based in Sydney, home of other game studios like Blue Manchu, Team Bondi and BigWorld.
ZeniMax Europe said in a statement that ZeniMax Australia would be headed by Simon Alty, a previous managing director of One to Another, which previously handled Australian marketing for Bethesda games.
Managing director of ZeniMax Europe Sean Brennan said Alty would be a big contribution to the team, and that the creation of ZeniMax Australia is a sign of Australia's growing video game market.
"Simon's experience and expertise in the games industry — specifically having worked on sales and marketing of Bethesda's titles the last four years — will be of great value as we open a publishing office in Sydney," he said.
Bethesda has some big games coming up that will no doubt need some big marketing, including The Elder Scrolls Online, The Evil Within and Wolfenstein: The New Order.