Tuesday, 29 September 2015 12:50

Audinate ramps up Asia Pacific business

By
Ben Wong, Audinate Director of Sales, APAC Ben Wong, Audinate Director of Sales, APAC

Audinate, the first successful company to spin-out from NICTA, is ramping up its Asia Pacific operation to support what it says is growing demand for its Dante networking solution.

The Sydney-based company, which has just opened a new office in Hong Kong, says it has passed 500 Dante-enabled products and opened a new office in Hong Kong as it looks towards a strong 2016 in the APAC region.

Audinate has been active since 2006, when it became the first successful company to spin out from NICTA, the government–funded, and it has secured investment from Starfish Ventures and Innovation Capital, and has opened offices in Sydney, Portland, London, and now Hong Kong.

As part of its APAC expansion, Audinate has appointed Ben Wong as Director of Sales for Asia Pacific. Wong will lead Audinate’s team from the new Hong Kong office.  

The company says more than 500 Dante-enabled products are now available from more than 225 licensed manufacturers worldwide, including Yamaha, Bose and Shure, a 60% increase in the past 12 months.

Audinate’s Dante technology transforms audio into a smart, connected medium that can be used for a huge range of professional audio and commercial needs, replacing bundles of audio cables with a single network cable that can be controlled through software.

According to Audinate, Dante has become the de facto standard for commercial audio installed in stadiums, hotels, theme parks, and major live events.

“The 500th Dante-enabled product represents a significant milestone for Audinate and our Dante OEM partners,” Audinate CEO Lee Ellison said.

“Customer research tell us that the single biggest factor when selecting an audio networking solution, is the number of available products on the market. With hundreds of products launched in the past 12 months, Dante has reached the tipping point and has become the industry standard for Audio over IP networking.”

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