Wednesday, 20 April 2016 00:18

auDA to introduce .au direct registrations.

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auDA to introduce .au direct registrations. Image courtesy of David Castillo Dominici, freedigitalphotos.net/images

Domain administrator, auDA, is to introduce direct registrations in .au, after its board accepted the recommendation of the 2015 Names Policy Panel on direct registrations.

auDA has announced that its board agreed with the majority views expressed in the Panel’s final report, that the introduction of direct registrations (for example 'yourname.au' ) would:

•    Make available domain names which are shorter, more appealing and more memorable

•    Give Australians more choice in deciding what domain name to register

•    Respond to market demand



•    Be more attractive to natural individuals than the current option, id.au

•    Strengthen the ‘.au brand’ in a globally competitive market

•    Add value to all three main categories of users – registrars and resellers, registrants and ultimate users of the .au domain name system.

auDA has not yet said when direct registrations will be available. But, it won’t be until after it undertakes a comprehensive policy development process and further stakeholder consultations to determine the best approach for implementing direct registrations in .au -  “including taking into account the impact on existing registrants, in a manner that is consistent with the .au policy and regulatory framework, and that maintains the overall stability and integrity of the .au DNS”.

The domain administrator also says it will make further announcements during the year as the implementation work progresses, and acknowledged the “hard work and commitment” shown by Panel Chair Derek Whitehead and all members of the Panel over a 10 month policy review process, which included two rounds of public consultation that elicited around 5,000 responses.

The 2015 Names Policy Panel was appointed by the auDA Board to review the policy framework underlying the allocation and use of domain names in the .au domain space, with panel members representing a wide range of stakeholder interests, including industry, consumer, government and legal.

The Panel commenced work in February last year and provided its final report to the board in December.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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