The company also launched a games subscription service named Apple Arcade, that it said would feature 100 new and exclusive games.
The Apple Card will have both a physical and an iPhone software version and includes a 2% cash-back incentive on each purchase. There are no late fees, annual fees or international fees, according to Apple Pay vice-president Jennifer Bailey. The card was created along with financial services giant Goldman Sachs and MasterCard.
Apple TV+ will feature programming from Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and others.
“We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this spring. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”
No pricing was announced for the Apple TV+ service.
The Apple News service will include content from The Atlantic, Better Homes & Gardens, Bon Appétit, Condé Nast Traveler, ELLE, Entertainment Weekly, ESPN The Magazine, Esquire, Food & Wine, Good Housekeeping, GQ, Health, InStyle, Martha Stewart Living, National Geographic, New York Magazine, The New Yorker, O, The Oprah Magazine, Parents, People, Real Simple, Rolling Stone, Runner’s World, Sports Illustrated, TIME, Travel + Leisure, Vanity Fair, Vogue, WIRED and Woman’s Day.
US newspapers the Washington Post and The New York Times are conspicuous by their absence from this offering.
“We’re committed to supporting quality journalism, and with Apple News+, we want to celebrate the great work being done by magazines and news outlets,” Lauren Kern, editor-in-chief of Apple News, said in a statement.
“We think the breadth and quality of publications within Apple News+ will encourage more people to discover stories and titles they may never have come across before.”
The games service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more.
“The App Store is the world’s biggest and most successful game platform. Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room,” Phil Schiller, Apple’s senior vice-president of Worldwide Marketing, said.
“We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases. We think players of all ages are going to love Apple Arcade.”