Friday, 12 July 2019 12:05

AirAsia renews Surfing Australia sponsorship deal

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Asian regional airline AirAsia has renewed its sponsorship deal with Australia’s surfing body Surfing Australia for another year.

The deal includes AirAsia working with Surfing Australia as the official airline of the nudie Australian Boardriders Battle National Series and the State surfing bodies to award the best “air manoeuvres”.

Head of Branding for AirAsia Group Rudy Khaw said: “The sponsorship renewal builds on a successful first year partnership with Australia’s surfing bodies. Surfing is at the heart of Australian culture and we’re proud to have formed such a strong connection with the surfing community here.

“Our extensive network of more than 140 destinations offers surfers some of the world’s best surf breaks, in places such as Indonesia, Taiwan, the Maldives, Japan, the Philippines and Sri Lanka.

“By partnering with Surfing Australia and state surfing bodies in New South Wales, Western Australia and Queensland we’re demonstrating our commitment to making low-cost travel a reality not only for our surfers but for all Australians. Combined with our surfboards fly free policy, this makes us the airline of choice for surfers.”

Surfing Australia chief executive Chris Mater said, “We are delighted to continue our partnership with AirAsia. Together we have delivered some great events and we look forward to seeing what we can do in this next chapter of our relationship.”

The deal will see AirAsia’s newest ambassadors, Australian surfer Felicity Palmateer and 2017 WSL Men's Championship Tour Rookie of the Year Connor O’Leary, travel with AirAsia to events – and the airline says it will also extend its "Surfboards Fly Free" initiative in 2019, meaning surfers from Australia will be able to travel with their surfboard with no excess luggage cost, to any of the surfing hotspots found in its network.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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