Wednesday, 26 June 2019 11:01

ACMA hits Sumo Power with fine for breaching telemarketing laws Featured

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The telecommunications regulator, The Australian Communications and Media Authority, continues to clamp down on unlawful telemarketing and breaches of spam laws, with electricity, gas and Internet provider Sumo Power the latest company to be hit with a penalty for infringing the law on telemarketing.

Sumo Power has paid a $46,200 fine after the ACMA found the company could not show it had consent to conduct telemarketing to numbers on the Do Not Call Register.

The ACMA found that Sumo Power’s actions were due to poor record-keeping practices and because it had not adequately monitored third-party call centres.

“Consumers on the Do Not Call Register do not want their privacy intruded upon by unwanted calls,” said ACMA chair Nerida O’Loughlin.

“Businesses must ensure they have proof that people on the Register have given permission to be called.”

The enforcement action is part of the ACMA’s ongoing work targeting companies breaking spam and telemarketing laws. In total, businesses have paid $386,400 in fines in the past 12 months under the campaign.

The ACMA has also recently initiated proceedings in the Federal Court against two companies as part of its focus on solar and lead-generation telemarketing.

“Businesses are on notice that the ACMA is serious about enforcing telemarketing laws,” O’Loughlin said, noting that breaching Australia’s telemarketing laws could lead to formal warnings, infringement notices or action in the Federal Court.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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