Monday, 02 March 2020 10:25

Accenture acquires Alpha Beta Advisors Featured

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Bob Easton, chairman of Accenture Australia and New Zealand (left) with Dr. Andrew Charlton, founder and director at AlphaBeta Advisors. Bob Easton, chairman of Accenture Australia and New Zealand (left) with Dr. Andrew Charlton, founder and director at AlphaBeta Advisors.

Management consulting and professional services firm Accenture has acquired Australian consultancy AlphaBeta Advisors, which specialises in business strategy, data analytics and econometrics.

Accenture says the acquisition will enable it to expand its analytics-led strategy capabilities in the Australian market.

“In its short history, AlphaBeta Advisors has carved out a unique and differentiated position in the local marketplace,” said Bob Easton, chairman of Accenture in Australia and New Zealand.

“We are strongly aligned in how we work with organisations to address some of the most pressing issues and opportunities of our time. AlphaBeta Advisors’s data and analytics-led approach to strategy and consulting will boost the specialised strategic advice Accenture offers clients to help them achieve competitive agility by turning data-driven insights into real action and impact.”

Founded in 2015, AlphaBeta Advisors has a presence in Sydney, Melbourne and Canberra, and employs approximately 35 people with backgrounds in data analytics, economics and public policy.

“Following a period of rapid growth, we are ready to take our business to the next level. By joining forces and combining our data-led advisory services with Accenture’s world-class strategy capabilities, we will be best positioned to guide clients on the journey from strategy through to execution,” said Andrew Charlton, founder and director at AlphaBeta Advisors.

Accenture has made four other acquisitions in Australia in the past year, including SAP and business intelligence specialists, Icon Integration in February 2020; specialist Government consultancy, Apis Group in December 2019; big data and analytics company Analytics8 in August 2019; and cybersecurity and technology company BCT Solutions in June 2019.

“Our locally-focussed investment is helping to create further differentiation for our services in the marketplace. We know that innovation, underpinned by expert advice and powered by digital technologies, is a winning combination for our clients,” said Easton.

The acquisition signed and closed simultaneously and terms of the transaction were not disclosed.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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