Home Strategy Mercedes-AMG and Epson in real partnership: Wolff

The Mercedes-AMG Formula One team's collaboration with Epson is a real technology partnership, team principal and chief executive Toto Wolff said during preparations for this week's Melbourne Grand Prix.

Augmented reality and artificial intelligence are the future, he said.

Mercedes-AMG started using Epson's Moverio smart glasses in 2015.

So far, the only publicly-disclosed application has been as part of the team's garage tour.

That AR experience is being upgraded for the 2018 series, but the project wasn't completed in time for the Melbourne Grand Prix.

Aside from Moverio, Mercedes-AMG uses Epson products everywhere, according to Wolff. Examples include desktop printers and POS-style displays that travel with the team. "You can unpack them and they deliver," he said.

Another example is that large-format Epson printers are used to produce the livery for the trucks used to transport team equipment to F1 races in Europe.

Wolff explained that about five years ago, the team decided to focus on a smaller group of partners who could provide added value. "It's very selective," he said.

When it comes to principles such as constant development, "we're [all] on the same wavelength", he said.

"Each of these [partner] brands are the best in their area," said Wolff, and they also display important characteristics including integrity and loyalty. "It is the absolute reality."


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.


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