Home Strategy Mercedes-AMG and Epson in real partnership: Wolff

Mercedes-AMG and Epson in real partnership: Wolff

The Mercedes-AMG Formula One team's collaboration with Epson is a real technology partnership, team principal and chief executive Toto Wolff said during preparations for this week's Melbourne Grand Prix.

Augmented reality and artificial intelligence are the future, he said.

Mercedes-AMG started using Epson's Moverio smart glasses in 2015.

So far, the only publicly-disclosed application has been as part of the team's garage tour.

That AR experience is being upgraded for the 2018 series, but the project wasn't completed in time for the Melbourne Grand Prix.

Aside from Moverio, Mercedes-AMG uses Epson products everywhere, according to Wolff. Examples include desktop printers and POS-style displays that travel with the team. "You can unpack them and they deliver," he said.

Another example is that large-format Epson printers are used to produce the livery for the trucks used to transport team equipment to F1 races in Europe.

Wolff explained that about five years ago, the team decided to focus on a smaller group of partners who could provide added value. "It's very selective," he said.

When it comes to principles such as constant development, "we're [all] on the same wavelength", he said.

"Each of these [partner] brands are the best in their area," said Wolff, and they also display important characteristics including integrity and loyalty. "It is the absolute reality."


Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips



Ransomware attacks on businesses and institutions are now the most common type of malware breach, accounting for 39% of all IT security incidents, and they are still growing.

Criminal ransomware revenues are projected to reach $11.5B by 2019.

With a few simple policies and procedures, plus some cutting-edge endpoint countermeasures, you can effectively protect your business from the ransomware menace.


Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.


Popular News