Home Strategy Brand Collective migrates to BigCommerce platform

Brand Collective migrates to BigCommerce platform

Brand Collective is set to migrate the online stores for its portfolio of brands to BigCommerce and to relaunch 10 distinct websites on BigCommerce representing its portfolio of household brands.

The company, which houses a stable of apparel and footwear brands, said that with ecommerce increasingly becoming a key growth channel, it had chosen to partner with BigCommerce to “level up online shopping experiences across its stable of websites and better reflect the modern, yet timeless, look and feel of its labels”.

“From its seamless migration path and robust APIs to the openness and flexibility of the platform, there are a great number of reasons why BigCommerce was an easy decision for us,” said Patrick Rechsteiner, general manager for Ecommerce at Brand Collective.

“Each of the brands under the Brand Collective umbrella has its own unique style and customer base, so it’s critical that we deliver a cohesive, effective shopping experience for consumers across our entire range.

“We needed a platform with enterprise-grade integrations that would work smarter and more efficiently. BigCommerce stood out from the competition with the ability to deliver on all of this and then some.”

According to Rechsteiner, by moving away from its previous open source platform, Brand Collective will future-proof the business and gain the full benefits of BigCommerce’s SaaS platform, including the robust ecosystem built around it.

“Brand Collective is so iconic because it continues to innovate and look for opportunities in the marketplace where it can meet and exceed the needs of the Aussie consumer,” said Jordan Sim, Group Product Manager, BigCommerce.

“This ethos, combined with the performance gains and time savings provided by the BigCommerce platform, mean Brand Collective will become more effective at growing its ecommerce business.

“BigCommerce is the only true open SaaS platform in the market, providing Brand Collective with everything it needs to power next-gen online shopping experiences, without the technical liability.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).