Wednesday, 27 September 2017 20:06

Qualcomm joins the LTE-Broadcast Alliance

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Qualcomm Technologies has joined the LTE-Broadcast (LTE-B) Alliance as its newest member.

The alliance, founded in 2016 by some of the world’s leading mobile network operators to further the evolution and deployment of LTE-B technology, says Qualcomm is joining a broad range of members from across the network operator, broadcast and technology industries.

Mike Wright, Telstra’s group managing director of Networks says the addition of Qualcomm Technologies and other partners is important for the “advancement of the LTE-B ecosystem and the broad range of use cases it can be utilised for”.

“The wireless industry has always worked together to provide scale and better solutions for customers and LTE-B is no different.

“Network operators cannot make technology decisions in isolation. For a new technology to become mainstream it needs support from across the entire industry, including device manufacturers, infrastructure providers, software and application developers, content providers and users.”

The Alliance says by 2022, it is expected 75% of mobile network traffic will be video, and live streaming of sport and major events will be a significant part of that.

It also says mobile network operators will need to find new ways to manage this additional demand without compromising quality or driving increased network investment that might come from traditional unicast delivery, and partners such as Qualcomm Technologies will be crucial to achieving this.

“Qualcomm Technologies is delighted to join the efforts of leading mobile network operators to facilitate the uptake of the LTE-B ecosystem,” said Mike Finley, senior vice-president and president, Qualcomm North America and Australia.

“LTE-B is undoubtedly the most efficient method to deliver the same content to a large number of users simultaneously, and to that end Qualcomm Technologies have enabled support for LTE-B across the portfolio of Qualcomm Snapdragon Mobile Platforms. LTE-B has the potential to become a useful tool for network operators to efficiently deliver innovative and exciting user experiences.”

According to Matthew Stagg, EE’s head of mobile video, LTEBroadcast has the potential to “revolutionise the Media and Entertainment industry, and the ability to Broadcast and Multicast traffic will complement and add to the capabilities and user experience of 4G and 4G Advanced”.

“What is especially important is that this Alliance is looking at the application across all industry sectors, such as automotive, emergency communications & IoT. The pedigree of the companies in the Alliance is excellent and Qualcomm joining is a great development.”

While originally LTE-B use cases focussed on mass consumption of video such as a live sporting events in a stadium, the LTE-B Alliance says it now envisages a broad range of applications including delivery of mass software and application updates to devices, mission critical push-to-talk, and pre-loading of content on devices. 

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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