Home Strategy Freshworks acquires start-up Zarget

Freshworks acquires start-up Zarget

Cloud-based business software provider Freshworks has completed the acquisition of marketing software start-up Zarget.

The acquisition is Freshwork’s ninth in the last two years and the company says it will help it to focus on building marketing solutions for businesses of all sizes.

“At Freshworks, our ambition is to emerge as the de facto cloud-based business software platform for businesses of all sizes,” said Girish Mathrubootham, chief executive and founder of Freshworks.

"A growing number of our customers have been asking us to help them in their marketing initiatives. Today, our software powers customer engagement across every aspect of the customer journey, from customer acquisition to customer support.

“Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well and truly transform the way our customers attract and engage with their prospective customers. Also, I have known the Zarget team for many years and I am personally thrilled to have them join the Freshworks family and power our expansion into the marketing software category."

According to Mathrubootham, Zarget’s robust CRO tools help businesses increase orders, customer interactions and signups on their website by providing user metrics and data driven insights.

He says marketers can make informed decisions based on the insights gained through A/B Testing, Heatmaps, Session Recording, Polls & Feedback and much more.

Mathrubootham says through the acquisition of Zarget, Freshworks seeks to further develop Zarget’s marketing suite and provide the team with expertise, technology and operations as well as access to more than 120,000 customers.

“We are excited to join Freshworks and it's an incredible honour to be part of a company that has been our role model in many ways,” said Arvind Parthiban, chief executive and co-founder of Zarget.

“We built Zarget to help marketers make informed decisions on their online properties without the need for deep technical resources or large budgets. Together with Freshworks, we expect to accelerate the digital marketing evolution and help our customers further transform the way they market with combined expertise and solutions.”

Freshworks says for Zarget customers, there will be no impact on their services and the company will continue to support them.

Freshworks had announced the acquisition of Joe Hukum last month, and with the addition of Zarget Mathrubootham says the company continues to focus on building a “refreshing suite of SaaS products following its rebrand from Freshdesk earlier this year”.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).