Wednesday, 29 March 2017 10:07

Tourism Australia, Telstra join YouTube ads boycott Featured

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Telstra and Tourism Australia have pulled advertising from YouTube following incidents where advertisers had their ads displayed on videos not deemed suitable for mass viewing.

The Telstra move was reported by the Australian Financial Review

Contacted for comment, Steve Carey, general manager media, Telstra Corporate Affairs, confirmed the boycott, saying:

"We have strict guidelines around our brand and advertising and we are working with Google to ensure these guidelines are upheld. In the meantime, we have made the decision to pause our advertising on YouTube until we are satisfied there is an appropriate level of protection for our brand."

As reported on Monday, Vodafone Australia, Nestle, Bunnings, Foxtel and Caltex were among local companies that joined the boycott of Google.

Holden and Kia were also reported to have followed suit.

Confirming the Tourism Australia decision to iTWire, Leo Seaton, the organisation's general manager, media and communications, said: "Tourism Australia takes all matters of brand safety extremely seriously and we are in close and regular contact with Google — directly and through our media agency UM — to better understand this situation and any possible impacts it may have."

He added that Tourism Australia had minimal activity on the YouTube platform.

The boycott began in Britain after The Times reported that ads for the government and major brands were appearing next to content that pushed extremist, racist and anti-Semitic material.

Two weeks ago, the British arm of the French firm Havas SA withdrew ads for clients in the UK from YouTube and the Google Display Network.

And last week, American companies AT&T, Verizon, Starbucks and General Motors said they were pulling their ads from YouTube.

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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