Thursday, 05 February 2015 13:38

‘Robust embrace’ of Do Not Call register as it tops 10 million Featured

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The Australian Communications and Media Authority (ACMA) is hailing the continuing success of the Do Not Call Register, with more than 10 million numbers registered with the service to ensure less or no unsolicited calls are received from telemarketers.

In its latest report, ACMA says there’s been a “robust embrace” of the register, with over 10 million numbers now registered representing around two-third of Australian residences with fixed-line telephones and almost 4.3 million mobile numbers.

And, according to ACMA, nearly 90% of consumers on the register after registration reported receiving significantly fewer unsolicited telemarketing calls.

‘These results demonstrate that Australians view the register as a really practical and effective way of reducing unsolicited telemarketing calls and marketing faxes,’ said ACMA Chairman, Chris Chapman.

The ACMA takes action against businesses that ignore their Do Not Call Register obligations, but says that the vast majority of businesses that use telemarketing or fax marketing do the right thing, checking their contact lists against the register - since 2007, an average of nearly three million numbers each day have been submitted by businesses undertaking telemarketing or fax marketing for checking by the register.

It is illegal for most unsolicited telemarketing calls and marketing faxes to be made to numbers on the register.

Chapman says, however, that the ACMA follows a graduated approach to compliance and enforcement of the Do Not Call Register legislation, and this approach works - in 2013-14, 92% of businesses contacted by the ACMA about their compliance with the Do Not Call rules were the cause of no further complaints.

“It’s reassuring that an overwhelming majority of businesses making telemarketing calls do the right thing. But for those that don’t, the ACMA continues to take decisive action for unsolicited telemarketing calls and marketing faxes.”

Australian mobile and home phone numbers used primarily for private or domestic purposes, as well as fax numbers, are eligible to be registered, and to register your numbers visit the Do Not Call website, or call 1300 792 958.

The ACMA also encourages the reporting of any telemarketing calls or marketing faxes received after 30 days of registering your numbers.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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