Australian-based boutique research & advisory firm, BigInsights’ Research Director, Shayum Rahim predicts that 2014 will see a sharp focus on Big Data technology vendors and, as Big Data skills shortages continue “many organisations will start looking at technology vendors to provide fully automated, fully integrated applications to resolve their data analytics issues.”
“This will then give rise to a variety of Big Data/Hadoop-based applications from a new breed of specialist, Big Data technology vendors, who will pose a real challenge to the larger traditional technology vendors. The market will turn to new cloud based industry applications to solve specific business problems as the cost of on-premises appliances becomes an inhibitor,” Rahim says.
This year, says Rahim, the field of marketing will become more precise. “With the abundance of data available with the organisation about customers, marketing is poised to become an exact science. The outcome of marketing campaigns can soon be predicted through a series of variables including historical, real-time and predictive data.”
BigInsights is the convener of the Big Data Awards (Bigdataawards.org) which is focused on recognising teams and end users that are doing ground breaking work to deliver business outcomes using Big Data technologies and techniques.
According to Rahim, the possibilities for BigData are met with a sense of anticipation by enterprises and entrepreneurs.
“An entire ecosystem of technologies and methodologies are maturing to help companies make sense of the explosion of structured and unstructured data being generated. Companies that can harness this data to provide deeper actionable insights for business will gain a competitive edge, Rahim concludes.