Home Storage Cloud Computing Market ignoring data loss prevention technology at their peril

Market ignoring data loss prevention technology at their peril

Businesses are ignoring data loss prevention (DLP) technology and because of this many of them could fail. This is the finding of a new report that examines the surprisingly slow growth of DLP take-up in enterprises in comparison to other IT security sectors.

Despite the serious threat posed to enterprises from accidental and malicious misuse of data, uptake of data loss prevention technology will remain low for the next four years, according to technology analyst group Ovum.

In a new report simply titled Data Loss Prevention, Ovum states that the DLP technology market will reach global revenues of just $832 million by 2015, from a low base point of $458 million in 2009. These figures are small in comparison to other key IT security markets such as network security, which will reach revenues of $6.5 billion in 2015.

Andy Kellett, Ovum analyst and author of the report commented: 'Both public and private sector organisations have compelling reasons to protect their sensitive data, such as the potential for financial losses and regulatory requirements. DLP solutions are widely available but, despite this, enterprise take-up levels remain relatively low.

'There are some justifiable reasons for this reluctance to take up DLP products; current offerings are often perceived as too complex to deploy and support and also expensive to operate and maintain, while not providing a good enough return on investment. Part of the problem is the unrealistic way these products were originally brought to market.

'However, organisations of all types and sizes must make better provision for protecting the sensitive data that they work with, maintain and store. If this does not happen, we will see regulatory and business implications, causing businesses to fail.'

According to the report, organisations that may have been put off investing in DLP technology due to IT budget pressures should take a risk-based prioritisation approach to deployments.

Mr Kellett continued: 'Organisations may not be certain about where all sensitive data is held, but will normally know what their most valuable data assets are. These are the areas for prioritisation and should be the first stage of the DLP project.'


Did you know: 1 in 10 mobile services in Australia use an MVNO, as more consumers are turning away from the big 3 providers?

The Australian mobile landscape is changing, and you can take advantage of it.

Any business can grow its brand (and revenue) by adding mobile services to their product range.

From telcos to supermarkets, see who’s found success and learn how they did it in the free report ‘Rise of the MVNOs’.

This free report shows you how to become a successful MVNO:

· Track recent MVNO market trends
· See who’s found success with mobile
· Find out the secret to how they did it
· Learn how to launch your own MVNO service


Stan Beer


Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.