Thursday, 04 August 2011 07:58

Numara Software Expands Presence in Growing Asia Pacific Region

Company sets up direct operations in Australia, appoints industry veteran Geoff Masters as Vice President of APAC Sales.

Numara® Software, a global leader in service management and PC lifecycle management solutions for IT professionals, announced the launch of its operations in the thriving and rapidly evolving Asia Pacific region. Recognizing the tremendous growth opportunity for Numara FootPrints and Track-It! family of IT management solutions, the company expanded its global presence and recruited industry veteran, Geoff Masters, to spearhead the initiative. Masters will serve as vice president of APAC sales at the Sydney headquarters and oversee all APAC operations in the Melbourne and Tokyo field offices.

'The Asia Pacific market and our customers and partners are extremely important to Numara and Geoff's appointment will ensure that we have the best leadership in place to support the IT Operations Management software industry in this region,' said Numara Software CEO, Dave Hansen. 'As one of the few markets in the world that showed resiliency through the global economic crisis, we see the entire Asia-Pacific region as a large growth area for Numara.  By strategically expanding our global footprint and hiring Geoff, we are setting the foundation for Numara to be a leader in this significant area.'

Numara is building on its existing partner foundation in the area to create a full APAC sales and support organization. Under Masters' leadership, the headquarters in Sydney will grow to be the company's sales and support hub for the entire APAC region. He has held numerous APAC managing director roles for global companies such as Sterling Software, Computer Associates and Altiris, as well as CEO and director level positions at companies that he has taken through IPOs on the Australian Stock Exchange.

'I was attracted to Numara Software when I looked at their five-year plan to dominate the mid-market for IT Operations Management,' said Masters.  'The APAC region is an excellent fit for the company's pragmatic yet powerful product portfolio, and it will only get better as we continue to bring new solutions to this market.'

Masters is an Australian citizen, residing in Sydney and most recently served as an executive at Tripoint Corporation, an Australian-based IT systems integration consultancy.

As a part of this APAC expansion, Numara purchased its business from its Australian partner, Salamander Services, and will lead all customer and partner interactions. Salamander Services conducted business as a Numara agent in Australia and New Zealand and was instrumental in building awareness for Numara and its products in the region. The company will continue to operate under the name Salamander Services for other business ventures.

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