Friday, 18 April 2008 07:06

MicroStrategy Rated Top Product for Business Intelligence Standardization

April 17, 2008 – MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that The BI Survey 7, a leading independent survey of the business intelligence (BI) software market, has recognized MicroStrategy as the top product for BI standardization. For the third consecutive year, MicroStrategy's software was the top BI product selected by customers asked to choose one product for BI standardization.

Conducted by analyst Nigel Pendse and BARC, The Business Application Research Center, The BI Survey 7 compiled the BI experiences of nearly 2,000 respondents. The Survey asked BI customers using more than one product to select the product on which they would choose to standardize if forced to pick one, and to explain why. MicroStrategy was cited as the top product on which to standardize, with 91.3% of the respondents indicating they would select MicroStrategy as their enterprise BI standard. To be a good candidate for standardization, a business intelligence product must be easy to use, suitable for a broad array of BI applications, and provide a wide range of BI functionality. When asked why they selected MicroStrategy, respondents cited its product features and Web deployability.
Preferred Products to Retain When Standardizing – Peer Group Comparison
MicroStrategy 91%
BusinessObjects 82%
SAP BW 77%
Cognos Analysis 76%
Hyperion Essbase 71%
Cognos Reporting 59%
Crystal Reports 43%
“Survey participants with multiple BI products continue to rank MicroStrategy as the top product to keep in a standardization exercise,” said Nigel Pendse, author of The BI Survey 7. “This tendency to choose MicroStrategy is a reflection of MicroStrategy’s broad range of capabilities and suitability for BI standardization. Large vendors that have consistently failed to deliver are seemingly being repaid with declining loyalty from their customers.” “While it is common for companies to use several BI products, we are delighted that MicroStrategy continues to rank as the top product for standardization,” said Sanju Bansal, MicroStrategy’s COO. “The preference for MicroStrategy is a high compliment and a testament to MicroStrategy’s highly scalable, integrated architecture, which is well-suited for enterprise-wide business intelligence deployments.”MicroStrategy will host a one-hour Webcast, “Selecting BI Technology for Enterprise Success – Lessons Learned from over 1,800 Companies’ Experiences,” on April 24, 2008 (US time), featuring Nigel Pendse and findings from The BI Survey 7.  To register for the Webcast, visit: . To view a summary of The BI Survey 7 results, go to .


About The BI Survey
The BI Survey is an annual report based on the world's largest independent survey of Business Intelligence (BI) and Performance Management (PM) users in the world. The BI Survey 7 is published by BARC (The Business Application Research Center), and the author, Nigel Pendse, is a highly respected industry expert and lead analyst for The OLAP Report. With over 1,900 users and consultants plus 365 vendor staff participating in The BI Survey 7, the analysis covers a broad range of business intelligence tools. For more information, visit


About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
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