Monday, 28 April 2008 06:03

Loop and 3 launch latest Big Brother mobile community for millions of Australian fans

Loop Mobile Limited (ASX: LPM) and 3 Australia today launched the most comprehensive mobile community for the Big Brother series to date. The Big Brother 08 mobile community will for the first time introduce fully portable personal profiles, allowing community members to join MOKO with their Big Brother profile. Big Brother 08 community members will be able to instant chat, create personal profiles, upload and share photos and videos, as well as participating in promotions and contests all from their mobile phone.
As part of the promotion, each Big Brother community member will receive a 30-day free pass to Loop Mobile’s MOKO community to help them connect them to new friends around the world.

“We believe that this year’s initiative to allow personal profiles to transfer across other mobile community networks will have great appeal for Big Brother audience members,” outlined Mr. Martin Hoffman, CEO and Managing Director for Loop Mobile. “There are now more reasons to better connect with the program itself and keep connecting to like-minded people around the world.”

MOKO is a global social community. It brings the power of social networking to the mobile phone via a robust set of tools that include multi-media messaging, instant chat, tagging, searching and streaming audio via MOKO Music. With hundreds of thousands of users across multiple carrier networks and mobile internet, MOKO users are generating millions of chargeable events for carriers. Today MOKO users maintain average user session times over 75 minutes and generate high Average Revenue Per User (ARPU) rates per month.

Loop Mobile’s MOKO mobile community platform is available worldwide via mobile internet at www.moko.mobi.

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