Developed in Australia in 2010, virsaic™ is the only 100% cloud-based integrated customer communications platform that manages both outbound and inbound digital and paper-based customer interactions.
The move signals the scalability and strength of virsaic™, which boasts an enviable client list across the blue chip insurance, banking, utilities and government sectors in Australia.
CoTé founder and Managing Director, Carlos Van Durme, said it was exciting to be entering the North American market. “It fulfils our goal to expand outside of Australia, offering not just CCM but customer experience management (CXM), and to help organisations deliver a great customer experience across any channel.”
CoTé Strategic Partner Manager, Ross Ingleton, added that the US expansion was only the start of a planned roll-out in other regions. “Our partners and customers in Australia wanted a better CCM platform and we have delivered far more. Now is the time for other countries to experience what virsaic™ has to offer.”
It is accepted that customer communications are a critical factor in customer experience, and it is essential to have a comprehensive system that automates communications processes.
CoTé recognised the benefits to both customers through an improved experience, and to staff through greater automation and ease with automated letter templates, data merging and distribution, managed all from one place.
The software is highly configurable and agile. In addition to delivering communications solutions virtually overnight, automated workflows differentiate virsaic™ from traditional CCM template management and document composition software that are only loosely coupled together.
Hosted in Microsoft’s Azure cloud, virsaic™ also leverages the Microsoft Service Fabric offering ensuring customers have ‘always on’ availability anywhere anytime.
It also minimises risk by offering Australian insurers an APRA, ASIC and ISO27001 compliant platform to manage customer data and communications.