Snowflake’s key predictions are as follows:
1. 2019 is when data begins driving the new economy
Data is the new digital currency. However historically it has been hard to access, share and derive insights from data. In 2019 organisations will start getting a much better return on this wealth. Security and compliance in the cloud has matured and customers will be more confident in centralising and sharing data to empower and benefit their end users. The most progressive customers can now fundamentally change how they get value from data. The companies that transform data into new customer experiences and revenue streams will lead in their industries.”
2. Large scale adoption will happen in 2019 as companies double down on the cloud
Even large organisations are moving much faster and making big commitments now that the cloud is mainstream. The days of testing their presence in the cloud with a small project are diminishing. In 2019 enterprises of all shapes and sizes across all industries will move their most demanding applications and entire data centers into the cloud. The cloud has matured in so many ways and customers are now confident having seen the proven success of early adopters. In 2019 companies are executing on their plans and making the transition.”
3. In 2019, multi-cloud becomes a big deal.
Data shows that large enterprise customers who don’t already operate in multiple clouds are committed to that direction. Acquisitions make multi-cloud inevitable for some. Most customers also want choice and to avoid vendor lock in. In 2019 customers who may have started their cloud journey with a single platform will design their strategy around multiple clouds, and look for solutions that give them that flexibility and the ability to operate as seamlessly and consistently as possible.
4. GDPR will continue to be a hot topic in 2019 with regulatory scrutiny to protect the rights of consumers to privacy and control with companies rights to use data
Data is the problem, but also the solution. The data economy is fraught with serious issues and risks that governments at all levels are scrambling to address. In 2019 the conversation about regulating data collection and privacy will be discussed more seriously at the US state and federal levels, and even on a global scale. Companies rights to collect and use data to drive their business should not eclipse consumers rights to privacy and some control over how their data is used. Technology companies will rise to the opportunities to ensure compliance while harnessing the power of data to improve the quality of their services.
5. In 2019 the use of data will determine the destiny of many companies. Can data save Sears?
Absolutely. If Walmart and companies across all industries are going to survive and thrive, it's going to be about data, and they know it. Data will drive the new economy. Organisations must think about the data they need to acquire and to provide to succeed, and do it at much larger scale and velocity than ever before. 2019 will be a tipping point for many companies. Those that adapt their business models, strategies and processes and become more data-driven will thrive, while many others will be disrupted and fall by the wayside.
6. Data will change company cultures and greatly benefit society in 2019
Data is becoming ubiquitous, and it can be adapted to any purpose. However data can also break through the noise and reveal truth when all parties to important decisions rely on the same data from multiple trusted sources. New data architectures are making that kind of centralisation, sharing and transparency possible, and the impact to company cultures and in society can be profound. In 2019 organisations that embrace the data economy will make much better decisions but also improve how they collaborate and operate. Data will be used in many contexts like healthcare to literally save lives. That’s a future worth working towards.
● Snowflake Computing: http://www.snowflake.com
● Snowflake Twitter: http://twitter.com/SnowflakeDB
● Snowflake is hiring: http://www.snowflake.net/about/careers
About Snowflake Computing
Snowflake is the only data warehouse built for the cloud, enabling the data-driven enterprise with instant elasticity, secure data sharing and per-second pricing, across multiple clouds. Snowflake combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at www.snowflake.com