Monday, 21 November 2016 11:11

The Secrets to True Innovation - Amazon Futurist HB Siegel to Visit Australia

Amazon may once have been ‘just’ an online bookseller, but how should anyone describe the company today? Its ever-growing retail operation aside, Amazon has also branched into web services, with AWS becoming the biggest public cloud infrastructure provider in the world.

Amazon is also a brand of mobile devices, with a range of ebook readers and tablets. Amazon Studios develops films and TV Shows—including the new Top Gear—for its own streaming video service, Amazon Video, available to Amazon Prime members.

And that’s before we include Amazon’s various other acquisitions, including: social media (Goodreads); spoken word, educational and audiobook content (; digital comic books (Comixology), and more.

Amazon’s story isn’t about technology, although technology certainly plays a part. It’s about constantly stretching the agreed definition of “what we do”, by looking at the less obvious opportunities hiding just beneath the surface of the current business model and applying a healthy dollop of “what if”.

Advances in technology may have led to Amazon’s own cloud-based infrastructure, but it took imagination to recognise the potential in making that infrastructure available to other businesses as an on-demand service.

As Amazon’s Principal Investigator and Futurist, H.B. Siegel is responsible for constantly asking those “what if” questions, marrying technology trends with imagination to drive genuine innovation.

Siegel’s resume reads like a roll call of creative innovation: the first employee of Pixar, CTO for Industrial Light and Magic, CTO of, Futurist for Amazon, and with more than 60 patents to his credit, many shared with Amazon’s Jeff Bezos. Siegel will be visiting Australia for the first time this December as the keynote speaker at Offis’ special eClub Christmas party event. The keynote won’t be recorded, meaning you won’t be able to catch it later on YouTube.

6:00pm—11:00pm, Thursday, December 1st 2016

Rooftop Harbourside Room, Museum of Contemporary Art (MCA)

140 George St., The Rocks, Sydney

This is one of those ‘be there or miss out’ deals. Tickets for this exclusive event are now available at (click logo):

Offis Logo2016

Read 10793 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Share News tips for the iTWire Journalists? Your tip will be anonymous