Monday, 21 November 2016 11:11

The Secrets to True Innovation - Amazon Futurist HB Siegel to Visit Australia

Amazon may once have been ‘just’ an online bookseller, but how should anyone describe the company today? Its ever-growing retail operation aside, Amazon has also branched into web services, with AWS becoming the biggest public cloud infrastructure provider in the world.

Amazon is also a brand of mobile devices, with a range of ebook readers and tablets. Amazon Studios develops films and TV Shows—including the new Top Gear—for its own streaming video service, Amazon Video, available to Amazon Prime members.

And that’s before we include Amazon’s various other acquisitions, including: social media (Goodreads); spoken word, educational and audiobook content (; digital comic books (Comixology), and more.

Amazon’s story isn’t about technology, although technology certainly plays a part. It’s about constantly stretching the agreed definition of “what we do”, by looking at the less obvious opportunities hiding just beneath the surface of the current business model and applying a healthy dollop of “what if”.

Advances in technology may have led to Amazon’s own cloud-based infrastructure, but it took imagination to recognise the potential in making that infrastructure available to other businesses as an on-demand service.

As Amazon’s Principal Investigator and Futurist, H.B. Siegel is responsible for constantly asking those “what if” questions, marrying technology trends with imagination to drive genuine innovation.

Siegel’s resume reads like a roll call of creative innovation: the first employee of Pixar, CTO for Industrial Light and Magic, CTO of, Futurist for Amazon, and with more than 60 patents to his credit, many shared with Amazon’s Jeff Bezos. Siegel will be visiting Australia for the first time this December as the keynote speaker at Offis’ special eClub Christmas party event. The keynote won’t be recorded, meaning you won’t be able to catch it later on YouTube.

6:00pm—11:00pm, Thursday, December 1st 2016

Rooftop Harbourside Room, Museum of Contemporary Art (MCA)

140 George St., The Rocks, Sydney

This is one of those ‘be there or miss out’ deals. Tickets for this exclusive event are now available at (click logo):

Offis Logo2016

Read 10651 times

Subscribe to ITWIRE UPDATE Newsletter here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News