Thursday, 21 November 2013 11:56

Announcing VinSuite eCommerce, POS, Wine Club and CRM for Australia and NZ

VINx2 Winery Software today announces an agreement with eWinery Solutions of Napa, California to become the exclusive Australia and New Zealand sales agent for VinSuite, the world’s first comprehensive Cloud based software solution for the wine industry.

The VinSuite platform, of which VINx2 is an integral component, leverages Cloud computing that enables wineries to sell more wine by streamlining the many complications of disparate software platforms. In Australia and New Zealand, Vinx2 will be offering the Direct-to-Consumer (DTC) modules, which make up the VinSuite platform, beginning the first quarter of 2014. This includes an eCommerce (online cart) to create more sales, Point of Sale (POS) making tasting room sales simple and easy, and a Wine Club and Customer Relationship Management (CRM) solution to help wineries of all size maximise profits by staying in touch wit their most loyal fans.

“We know the sales of wine online is a rapidly growing market. Dan Murphy’s, for example, has an expanding online footprint and just this week the ‘e-tailer’ Vinomofo was awarded by Deloitte for 1,723% revenue growth over three years. Wineries of all sizes can capitalise on their online sales potentialand VinSuite provides the perfect platform to do that”, said Joshua Abra, Director of VINx2.

A survey conducted by VINx2 of more than 100 Australian and New Zealand wineries revealed some 70% of wineries have an online shopping presence but 71% said they didn’t have a smartphone or tablet friendly website. With the VinSuite eCommerce solution wineries can sell direct to their customer base via the website or wine club and leverage a shopping cart that works equally well on a laptop as it does an iPhone.

“Another way eWinery Solutions is increasing wine sales is the ability to automatically email customers after they’ve abandoned a shopping cart on your website. You can entice them come back and complete the purchase with a coupon or other offer. The recovery rate of these previously lost transactions has been averaging 13%. That alone pays for your entire online presence cost” said Dick Kline, CEO of eWinery Solutions.

The VinSuite Club and CRM is tailored specifically for the wine industry, and is intended to make selling simple and productive.  Surprisingly, more than 62% of survey respondents said they didn’t operate any form of Wine Club. Those that did cited the difficulty in managing their customer lists as the main reason for the club's poor performance.

VINx2 has been offering its Cloud based production software to the wine industry since 2007 and has an established presence in 6 countries. Since 2003, eWinery Solutions has been a leader in providing easy-to-use software systems for the wine industry, with over 600 winery customers worldwide, including Treasury Wine Estates and Mollydooker in Australia.

For more information about VINx2 and VinSuite in Australia and New Zealand please contact Joshua Abra on +613 9015 9625 or josh@jx2.com.au.

For more information about eWinery Solutions please contact Ron Scharman at +1 (707) 253 7400.

Read 5059 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here




GET READY FOR XCONF AUSTRALIA 2022

Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.

In its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.

Explore how at Thoughtworks, we are making tech better, together.

Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.


Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event

GET YOUR TICKET!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Share News tips for the iTWire Journalists? Your tip will be anonymous