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What Does the Growth of Mobile Mean For Australian Business?

Internet enabled devices have recorded an unprecedented rate of growth in the past few years. According to the Bureau of Statistics of Australia, Australians have begun to use more Internet data than before. The Bureau predicts that the rate of increase is not going to recede in the near future. 

Latest reports show that among the 16.2 million mobile users, 12 million use mobiles with Internet.  This is a 7% increase from 2012. According to the report, the major difference in the present scenario when compared to the past is the quantity of data being transmitted over mobile phones. Between December 2011 and June 2012, there was a 20% increase in data exchange taking place through mobile Internet networks. (source http://www.abs.gov.au)

Another improvement that has been noticed is the increase in Internet speeds. Connections in the spectrums ranging between 24 Mbps and 100 Mbps have increased by 34%. The total amount of downloaded data through Internet enabled devices in 2011 – 12 was 6.6 terabytes. The overall amount of data downloaded in the same period, excluding the amount through handheld devices, was seen to be 414 terabytes. 

How does this trend impact businesses in Australia?

The increase in mobile Internet usage is a very important issue for businesses. As a business owner, you can use the information to strategise your marketing campaign, provide better customer service and enhance the value of your brand. 

Online video

With improving download speeds, users can comfortably view videos without interruption. Psychological studies show that people have better ‘viewing’ memory than ‘reading’ memory. This means that people remember the things they see more profoundly than the things they read.  You could use this trend to your benefit by integrating videos into your marketing campaign. 

Optimise on the consumerisation of IT

Mobile devices have consumerised IT today. Consumerisation is the paradigm shift of technology from being business-centric to consumer centric. As a result of this trend, your employees can use their mobile devices for work.  Several companies all over the world have already adopted the BYOD (Bring Your Own Device). This practice reduces the investment load on your company because you don’t have to provide the hardware to your employees.  However, for maximum efficiency, you need to ensure stringent security measures. 

Better customer service

With more and more of your target customers using Internet enabled devices, you can use this communication channel to provide prompt customer service. One of the ways of doing it is to develop your business app and reach out to customers more effectively.  Integrating the use of Internet into your marketing and customer service strategy can help your business grow. 

Resonance Online can help you answer the many questions you may have about all things online. We always look at what can be done to optimise your site for mobile search.


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