Home Sponsored Announcements Samanage partners with Baobab Software to extend reach to Asia

Samanage partners with Baobab Software to extend reach to Asia

The partnership enables Samanage and Baobab to service the region's heightened interest in the cloud.


Cary, NC -- February 26, 2013 -- Samanage, the leader in cloud-based integrated service desk and IT asset management software, is now being made available throughout the Asia-Pacific region via a strategic partnership with Melbourne, Australia-based Baobab Software. Established in 2006, Baobab focuses on introducing best-of-breed software solutions to the Asia-Pacific market including Australia and New Zealand, Japan, China, Thailand, Singapore, Malaysia, Indonesia and the Philippines.

Baobab has successfully represented various enterprise software vendors over the years to establish their solutions across the region with high-profile customers drawn from all industry segments. Baobab founder Grant Gebert says, "We are delighted to partner with such an incredibly progressive and professional organization such as Samanage, particularly in this fast-growing market segment. We have been watching their growth closely over the past year and they have shown a very impressive market penetration with continuously evolving product development."

In fact, the Samanage customer base quadrupled in 2012 as a result of added product functionality and positive word of mouth from users and partners alike. The number of employees has tripled to support the larger number of customers and their product requirements, and the company is expected to double itself this year. "With growing interest in cloud service and asset management technology across the region, the partnership will foster additional growth for both Samanage and Baobab," said Hans van Stek, Samanage General Manager, EMEA and APAC.

The opportunity for Samanage, and cloud-computing as a whole, in the region is evident. With a customer base across forty countries in the Americas, Europe, Africa and the Middle East, partnering with Baobab expands the Samanage footprint into some of the world's fastest growing economies. Fueled by business growth and the subsequent need for flexible, cost-efficient software and real time data, there has been an increasing demand for cloud services in the region. Australia is leading the charge with 43% of businesses having already adopted some form of cloud-based software. The cloud services market in Australia alone is expected to swell to $3.33 billion in 2016, up from $882.4 million at the end of 2012.

About Samanage
Samanage is a leading provider of secure, SaaS-based IT Management services that helps companies manage their IT assets, deliver an ITIL-based IT Service Desk, organize software licenses and IT contracts, and detect risks and license compliance gaps. Delivered as a SaaS service with no software or servers required, Samanage empowers companies of all sizes with capabilities that were previously available only to large companies. Samanage is easily deployed across multiple locations within minutes and provides visibility into complex IT infrastructures, making it easy to automate and simplify the daily tasks associated with establishing IT governance, control, and compliance. Samanage is backed by Carmel Ventures and Gemini Israel Ventures.
Learn more at: http://www.samanage.com/

About Baobab Software
Baobab Software is a software distributor based in Melbourne, Australia, specializing in the sales and support of leading-edge technology solutions from market leading software vendors that do not have a local presence. Baobab's focus is on providing quality solutions and support to assist organizations across Asia gain improved efficiencies and real, tangible returns from their IT investment. Customers include high profile regional organizations from all industries, with a particular focus on the Financial Services, Telecommunications, Government and Education sectors. Baobab's team has decades of experience in implementing enterprise Workload Automation software solutions.
Learn more at: http://www.baobabsoftware.com.au


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