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Friday, 18 December 2015 11:47

The people, places, and tools that defined creativity in 2015


The end of the year is a time for reflection and resolutions, lists of best songs and slideshows. But how do we look back and measure a year in creativity, with all the cutting-edge technology, artists and innovators pushing the industry in new directions?


Adobe company Behance has released its “Year in Review” – Highlighting the People, Places and Tools that Defined Creativity in 2015

This year it had more than six million members uploading thousands of projects every day.  Better than anyone else, Behance captures the zeitgeist of the global creative community. It took the pulse of this vibrant creative community and found some pretty incredible – and unexpected – things happen when people share their work. Here’s a snapshot of the people, places, tools and techniques that defined creativity in 2015:


The Talent: Our number one priority is to empower the careers of our members and help their work get exposure. We’re proud to share the accomplishments of Behance members like:

  • Alexis Marcou, who posted her graphics on Behance that now decorate Nike’s executive office walls.
  • Damjan Stankovic, who won the 2015 Red Dot Award for experimenting with the first clock with a liquid, ferrofluid, display. The Red Dot Design Award is an international design competition that honors the best in design and business.
  • Patrick Seymour, whose illustrations were noticed by recording artist Usher’s production team and was asked to create custom illustrations for the singer’s next world tour (Yeah!).
  • A Behance member team whose retro-futuristic logos star in the credits of Sony’s “22 Jump Street.”

The Places (buy your plane ticket!):

  • Sao Paulo was the city with the most new members in 2015, with a 21% growth rate.
  • Ukraine was the country with the most new members - a 23% growth rate.
  • Russia accounted for 6% of all appreciations on Behance (nearly 2.5 million!) came from Russia.
  • The Savannah College of Art and Design published the most projects of any other art and design school.

The Tools & Techniques:

  • Nothing to do on a Tuesday – why not get creative? It was the year’s most popular day for publishing work on Behance.
  • When creating, users found the most inspiration from bright red (#FF0000) coloring, which was the most popular hue in 2015.
  • As for tools, Adobe Illustrator was the most used this year: the number of projects made using Illustrator grew by 57% in 2015.
  • Interaction Design was the creative field with the most growth this year, at 52%.  Look out for Adobe delivering a new tool for this exploding field in 2016, with Project Comet .

Behance says it is humbled and impressed by its members’ amazing work – and energised about these new developments in the industry.



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Ray Shaw

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Ray Shaw  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!



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