Also new from Citrix is the Mobile Solutions Bundle, which comprises XenMobile MDM Edition, Citrix CloudGateway (the company's unified service broker for aggregating, controlling and delivering Windows, web, SaaS, iOS and Android applications - think of it as an enterprise app store), and - as an introductory promotion - ShareFile (Citrix's enterprise-grade file sharing and synchronisation product).
Together, these products "cover the field" for smartphone and tablet deployments, Hackney suggested.
"We are becoming a significant player in the MDM space... For the first time ever you can get all the components for enterprise mobility from one supplier."
Since MDM is well defined and something that most enterprises already understand and budget for, Hackney believes XenMobile MDM Edition will serve as a "conversation starter" that will allow Citrix to explain what it has to offer in the mobility space.
The product is applicable to organisations with as few as 20 devices, he suggested.
XenMobile MDM Edition is offered on a per-device basis, but customers can choose between a perpetual licence, an annual licence, or a cloud service.
The announcement follows the late 2012 acquisition of MDM specialist Zenprise by Citrix.
A more detailed version of this story will follow.