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Thursday, 21 February 2013 00:05

Citrix enters MDM market with XenMobile MDM Edition

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Citrix regards mobile device management as "a feature more than a product", director of mobility Bede Hackney told iTWire, which is why the company has released XenMobile MDM Edition rather than a point product.

Also new from Citrix is the Mobile Solutions Bundle, which comprises XenMobile MDM Edition, Citrix CloudGateway (the company's unified service broker for aggregating, controlling and delivering Windows, web, SaaS, iOS and Android applications - think of it as an enterprise app store), and - as an introductory promotion - ShareFile (Citrix's enterprise-grade file sharing and synchronisation product).

Together, these products "cover the field" for smartphone and tablet deployments, Hackney suggested.

"We are becoming a significant player in the MDM space... For the first time ever you can get all the components for enterprise mobility from one supplier."

Given the need to cover around half a dozen use cases, products from two or three different suppliers would need to be combined to provide equivalent functionality to that offered by Citrix, he said.

Since MDM is well defined and something that most enterprises already understand and budget for, Hackney believes XenMobile MDM Edition will serve as a "conversation starter" that will allow Citrix to explain what it has to offer in the mobility space.

The product is applicable to organisations with as few as 20 devices, he suggested.

XenMobile MDM Edition is offered on a per-device basis, but customers can choose between a perpetual licence, an annual licence, or a cloud service.

The announcement follows the late 2012 acquisition of MDM specialist Zenprise by Citrix.

A more detailed version of this story will follow.


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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