BlackBerry managing director for ANZ David Nicol told iTWire that previous siloed approaches to endpoint security and management added cost and complexity.
But the changes to BlackBerry Spark mean that a single agent can be installed on each device, and a single console can be used to manage a fleet of desktops, mobile devices and IoT devices.
"This platform is starting to make real sense and delivering real value," he said, pointing out that BlackBerry is the first vendor to integrate mobile threat defence into UEM with a single agent.
The result is improved security, user experience and productivity, plus simplified administration and reduced costs.
BlackBerry Spark currently covers endpoint protection platform (EPP), endpoint detection and response (EDR), mobile threat defence (MTD) and continuous authentication, with data loss prevention (DLP) and secure web gateway to be added at an unspecified time.
These functions are integrated. For example, EDR takes advantage of EPP and MTD technologies to prevent malware across the organisation, and continuous authentication uses data from MTD, EPP and EDR to create behavioural profiles.
However, customers are not locked into BlackBerry's UEM. Other UEM products can be connected to BlackBerry's UES via published APIs. Similarly, the BlackBerry Spark SDK can be used to incorporate these security features into applications.
"BlackBerry Spark platform is built to enable zero trust security, focused on earning trust across any endpoint and continuously validating that trust at every event or transaction," said BlackBerry executive vice president of enterprise products Billy Ho.
"By validating user actions, the BlackBerry Spark platform continuously authenticates users to deliver a zero touch experience that improves security with no user interruption. In this way, dynamic trust is maintained across all devices, networks, data, users, and apps."