Home Reviews Games Run That Town – Be a pocket despot

Run That Town – Be a pocket despot

The Australian Bureau of Statistics has come up with a novel and popular way to raise awareness of census information.  Now is your chance to flex your dictatorial muscles with Run That Town.  Beware however, if your neighbour turns up at the front door with a pitchfork and burning torch, run!

Statistics can be fun, right?  Well in the case of Run That Town the answer is yes.

Run That Town is an iOS only game/app where you take the roll of town planner/local politician, approving or rejecting proposals that cross your desk.

“II’s the first game of its type to be released by a national statistical agency using real census data”  Sue Taylor from the Australian Bureau of Statistics (ABS) told iTWire.

The ABS decided it was time for the people of Australia to be more aware about the country they live in.  The 2011 national census forms the basis of the game-play, but the ABS simply wanted to get the word out there:  “[we were aiming] at a cohort of people that normally don’t come onto the ABS website to look at this data,” says Taylor “and give a sense of the importance of the census data and the role it plays creating and shaping were they live, while at the same time having fun while they do it”

“[the game has a]Fairly serious underlying purpose, but in a fun and interactive way” says taylor, and this is true.  You pick a postcode and suburb and are immediately presented with development and event proposals.  The aim is to stay popular with your constituents, and the tools in your arsenal are your own knowledge of the area, plus the response from  ‘locals’, both positive and negative based on census statistics of the area.

You spend ‘clout’ and ‘income’ earned each month to approve proposals, or simply reject the plans and await the papers to see how popular those decisions were.  All the time comedian Shaun Micallef berates or praises you in his own amusing Sir Humphries style.  Over the course of ten years of game-play you will find out just how well you can run that town.

“One of the things the ABS wants to do is at a broad level, increase the level of understanding people have about statistics in Australian society.” Explains Taylor “Now that might sound a bit dry, but the census is one of the few things that everybody in Australia participates in every five years.  They give up their time, they give up their information, and one of the things we want to make sure is that this fascinating resource is widely exposed for the public, so what better way to do that than by putting real live data about real live people in an app so they can use it in a way that other people use it to make decisions?”

“The real life situation, decisions makers all over the place make decisions based on census data, child care centres and primary school locations really draw on local census data just to [understand] are their lots of kids to coming into the area?”

One concern that immediately springs to mind is that of security over possible sensitive information getting into the wrong hands.  “The smallest geographic area we go down to is ‘suburb’,” explains Taylor “the kind of information we have in there is, like, what is the age and sex structure of that suburb, in that suburb how many people are unemployed, employed, so it’s all done on a proportional basis, what proportion of people are in a medium or high income bracket, broadly what kind of families live in that area, young families with children, or empty nesters.  Because it is done at a suburb level, and it is just proportional, there isn’t any sensitive info in there.”


“No individuals can be identified in this app, we have lots of information about how people get to work, what kind of transport use, what kind of educational attainment those people in that suburb have, what proportion of people living there own their own homes outright or rent.” Says Taylor.

It is all data currently available on the ABS website, but presented in a fun way.  Perhaps potential retailers could play through some possible suburbs for locating a shop.  Perhaps local politicians should be forced to be successful in the game to prove they are in touch with the locals they represent.

“You are not restricted to your own suburb, you can look around at other suburbs.” Says Taylor “I looked at my own suburb yesterday, and then I thought I would check out The Rocks in Sydney, what a difference!  It’s just great.”

Fail to be in tune with the locals and you are likely to be run out of town:  “I won’t be giving up my day job anytime soon,” laughs Taylor “you approve and reject these proposals and then you get feedback on how popular you are, from your constituents, there is a popularity rating system, there is another feature in there that comes up with fake headlines about your performance, and some of it is pretty [laughs] forceful”

The game is rated 12+ for infrequent mild tobacco/alcohol references, and the occasional request for a burlesque club (I made that last bit up).  The game is published by Leo Burnett and was created by the talented people at Millipede Creative Development in Melbourne.

Play Run That Town if you want  to find out just how strangely your mind works.


Did you know: 1 in 10 mobile services in Australia use an MVNO, as more consumers are turning away from the big 3 providers?

The Australian mobile landscape is changing, and you can take advantage of it.

Any business can grow its brand (and revenue) by adding mobile services to their product range.

From telcos to supermarkets, see who’s found success and learn how they did it in the free report ‘Rise of the MVNOs’.

This free report shows you how to become a successful MVNO:

· Track recent MVNO market trends
· See who’s found success with mobile
· Find out the secret to how they did it
· Learn how to launch your own MVNO service


Mike Bantick

joomla visitor

Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.