Tuesday, 04 August 2015 02:05

Yellowfin signs up resellers for EMEA market

Yellowfin signs up resellers for EMEA market Image courtesy of Stuart Miles, freedigitalphotos.net/images

Australian Business Intelligence and analytics vendor Yellowfin has signed up 15 valued added resellers (VARs) in Europe and the Middle East since opening is new office in the UK in March.

The majority of VAR’s are in the UK and all offices will be used to help sell and market Yellowfin’s BI solution across the European market. Three Middle East based resellers have also signed with Yellowfin.

New signings in Europe announced by Yellowfin include BI focused VARs such as Perception BI (UK), DNASTREAM (UK), Kkandoo (UK), xMachina (UK), Strategic Solutions Northern (UK), Orion &  Associates (UK), BluBrdVis (UK), First Consulting (Netherlands), Systematika (Germany), Mayato (Germany), Obiss (Denmark), Qualco (Greece), as well as Trinity Solutions (UAE), Veracity (Israel) and Haceb (Lebanon).

Yellowfin Managing Director for EMEA, Peter Baxter, said that resellers were keen to offer their customers an alternative to the cost and complexity of traditional BI tools.

[loadposition peter}“Yellowfin’s business model, and business-user-focused approach to BI, has been very well received by the UK and broader European channel market.

“We’re delighted to have recruited some of Europe’s most sophisticated BI resellers in such a short space of time.”

According to Baxter, resellers were choosing to work with Yellowfin for two main

“First and foremost, our go-to-market strategy in EMEA is 100% indirect and we will therefore never compete with our partners on software or professional services.  Secondly, our BI solution is able to meet end-customer demand for pervasive BI by being easy for business users to work with.”

David Pearson – managing director of recently signed UK reseller partner, Orion & Associates – said that Yellowfin’s partner-focused market approach, end-user ease-of-use and low total cost of ownership provided an ideal fit for Orion & Associates’ existing business model.

“Yellowfin enables business users to independently access data-based insights while giving IT the governance features needed to enable widespread BI deployments.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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