The deal announced today sees Yahoo become the sales representative for Sensis, selling display and programmatic advertising on the Sensis network including for Yellow Pages, White Pages, Truelocal, Whereis and Skip.
Now promoting its transformation into a predominantly digital business, and move away from its heritage as a traditional directory service, Sensis Robert Commercial Director, Robert Tolliday said the company has transformed into the “number one marketing services company” in Australia, and “Yahoo7 will be an important partner in our ongoing digital evolution. There are so many opportunities with new technologies, which is where this partnership will allow us to take full advantage of the moving digital landscape."
Jonathan Steel, Director – Business Development and Partnerships, Yahoo7 said, “We are excited to announce our new partnership with Sensis and have been impressed with their vision for the future. This partnership will give us the immediate chance to showcase our market leading national sales team and programmatic prowess across desktop, tablet and mobile sites."
“Sensis houses some iconic brands going through a key period of transformation and whilst ad representation is the first step in our partnership, we are excited about what the future holds. This new collaboration with Sensis will provide significant opportunities aligned to our strategy to drive growth across mobile, video, native and social.”