Thursday, 05 February 2015 23:22

Sudler collaborates with Acquia in US life sciences market

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Global healthcare communication network Sudler says its newly formed collaboration with digital experience company Acquia will bring greater agility to the development of US-based life sciences websites.

Sudler has developed the Drupal-based Rx Promotional Standards Distribution (RxPSD), which is tailored to the digital communications requirements of the life sciences industry with a goal of facilitating regulatory compliance and establishing best practices.

Sudler selected the Acquia Plaform for the delivery of RxPSD, taking particular advantage of Acquia’s ability to deliver more personalised, contextual experiences through the Acquia Lift suite of digital engagement services. The Acquia Platform provides a scalable and secure approach to the digital experience that offers greater potential benefits to the life sciences industry and helps ensure auditable compliance.

Sudler Chief Digital Officer David Cherry said managing the digital communications of many pharmaceutical brands, the company discovered significant variations among industry websites.

Cherry said the manner in which pharma companies present drug information differs widely across brands, even within the same parent company. Therefore potential for confusion among site visitors is great, and the cost of customising these elements on each site and ensuring compliance is enormous, especially when every site needs to be optimised for multiple devices, each requiring different screen resolution, design, and browser technologies.

Cherry recognised that there was an opportunity for a more repeatable process for staying “within the lines” of the very strict specifications and rules, particularly for drug product sites that need to remain compliant with the regulations set forth by the US Food and Drug Administration (FDA).

“Working with Sudler, we’re helping life science firms think ahead by providing a platform that powers the agile delivery of digital experiences that drive customer engagement,” said Chris Hartigan, vice president of verticals at Acquia.

“Supported by the Acquia Platform, we’re helping organisations reduce their time-to-market and innovate faster than ever before.”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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