Wednesday, 01 July 2015 10:56

Oppo picks Dick Smith as retail partner

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Oppo smartphones will soon be stocked in all Dick Smith stores.

China-based consumer electronics manufacturer Oppo set up shop in Australia last September as a mobile phone supplier.

At the time, iTWire's Ray Shaw observed "Oppo may not be a brand you see at major retailers nor via plans from telcos," but that's now changing.

Oppo has made Dick Smith its exclusive mass retailer partner, and from 14 July the full range of phones and accessories will be available from all 360 Dick Smith stores, the nine Move stores, and the 28 David Jones electronics departments 'powered by Dick Smith'.

"Our two new devices, the R7 and R7 Plus [pictured above], have been designed to fit in perfectly with the Aussie lifestyle, and we're thrilled to be able to make them available from Dick Smith stores," said Oppo Mobile Australia marketing director Michael Tran.

The R7 will go on sale at Dick Smith on 28 July, followed shortly by the R7 Plus.

"We're thrilled to be the exclusive mass retail partner to bring Oppoto the Aussie consumer," said Dick Smith CEO Nick Abboud.

"As a business, we aim to give our customer increased access to the latest innovations in technology and this partnership is an example of that.

"We believe the stylish range of Oppo Mobile products will be welcomed by Australians who are after cutting-edge products that provide the latest in mobile technology."

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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