Ooyala says the global programme allows technology and reseller partners to access and deploy a full set of technologies to modernise any video business at any stage, from a single partner.
Ooyala chief executive Issac Vaughn says the programme is built on a three-tier system, comprised of referral partners, associate resellers and premier resellers, and is designed to enable partners to grow their business and extend their capabilities with Ooyala technology and services.
Vaughn says that as partners become more successful in providing solutions based on or integrated with Ooyala technology, they can qualify for a higher tier, and the increased benefits. Key partner benefits vary by tier and include free online training, co-selling support, demo accounts, technical support seats, product discounts and executive sponsorship.
"At Ooyala, we want all customers to thrive in the future of TV delivery and production and have built our business around it. Our increased commitment to our channel programme is designed to attract and enable our customer’s preferred suppliers and align with their typical buying patterns,” Vaughn says.
"The bottom line is Ooyala succeeds only if our customers succeed, and this programme is designed to help broadcasters, media companies and studios succeed."
Ooyala says that by offering its core video platform and its media logistics solution, Ooyala Flex, the programme provides solutions to more efficiently produce, edit, archive and syndicate content, as well as more strategically and more profitably manage, publish, measure and monetise premium video.
"Our reseller partners now have immediate access to a wide portfolio of video solutions from video production, delivery and analytics, backed by a technology partner committed to providing the support and collaboration required for them to meet and exceed their business goals," said Ooyala senior channel director, Aanal Bhatt.
"The new, tiered partner programme arms them with the resources required to continue to see increased success with their customers and provide solutions that solve the most complex video challenges in the industry today."