Wednesday, 15 April 2015 15:05

Lenovo targets consumer retail with Officeworks partnership Featured

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Lenovo says it is expanding its retail footprint in Australia through a limited distribution strategy with today’s launch of a new partnership with Officeworks.

Under the partnership Lenovo will bring a range of  “innovative” computing devices to the consumer, microbusiness and SMB markets, with Officeworks now offering a selected range of Lenovo Consumer notebooks, tablets and desktops through its network of more than 154 retail stores and online.

“After our successful launch into the Australian Consumer market with Harvey Norman and JB Hi-Fi late last year, we are excited about the opportunity to partner with Officeworks,” said Brendan Lau, Consumer Director, Lenovo Australia & New Zealand.

“Officeworks attracts a very unique type of shopper across broad market segments, which is a great fit for our brand as we are currently expanding our product portfolio of innovative devices which will appeal to a diverse range of customers.”

Lau said Lenovo is committed to providing solutions that will satisfy the needs of customers and has offerings “suitable for work and play”.

“We’re thrilled to be featuring Lenovo’s new range of notebooks, desktops and tablets in our stores and online, embarking on what we hope will be a long and successful partnership to continue to bring our customers the latest and greatest technology,” said Toby Watson, Head of Technology, Officeworks.

A selected range of Lenovo notebooks, tablets, and desktops is available in all Officeworks stores and online across Australia.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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