promote webinar 160x1200

promote webinar 160x1200

promote webinar 600x108

Friday, 28 August 2020 09:25

Avaya, Tradewinds Brokerage ink master agent agreement


Unified communications vendor Avaya and Tradewinds Brokerage have signed a master agent agreement aimed at allowing Tradewinds’ specialist channel partners to capitalise on opportunities in the "expanding" communications and collaboration solutions market.

The agreement sees Tradewinds add the Avaya Cloud Office unified communications-as-a-service (UCaaS) solution to its portfolio to help partners – such as specialist cloud, security and networking providers – establish “new, recurring revenue streams as Australian businesses seek secure remote work capabilities”.

Tradewinds is Avaya’s third Master Agent in Australia, following recent agreements with CommsPlus Distribution and VExpress.

“ICT services are fundamental in Australia’s ongoing Covid-19 response, with businesses relying on trusted technology advisors to provide them with the best digital strategies for their unique challenges,” said Tony Heywood, Tradewinds Vice President Australia and New Zealand (A/NZ).

“While band-aid solutions got them so far, Australian companies can’t sustain their businesses – at least not competitively – if their employees are under-resourced, hampered by legacy systems, or switching between multiple apps to get the job done,” said Steve Williams, Channel Director Australia and New Zealand (A/NZ) at Avaya.

“This partnership allows Tradewinds’ non-traditional ICT channel to take a leading role in their customers’ business recovery by rounding out their technology stack with an exceptional UCaaS platform that brings enterprise functionality to businesses of all sizes, including the SMEs and midmarket companies on which our economy relies.”

Subscribe to ITWIRE UPDATE Newsletter here

Active Vs. Passive DWDM Solutions

An active approach to your growing optical transport network & connectivity needs.

Building dark fibre network infrastructure using WDM technology used to be considered a complex challenge that only carriers have the means to implement.

This has led many enterprises to build passive networks, which are inferior in quality and ultimately limit their future growth.

Why are passive solutions considered inferior? And what makes active solutions great?

Read more about these two solutions, and how PacketLight fits into all this.


WEBINAR INVITE 8th & 10th September: 5G Performing At The Edge

Don't miss the only 5G and edge performance-focused event in the industry!

Edge computing will play a critical part within digital transformation initiatives across every industry sector. It promises operational speed and efficiency, improved customer service, and reduced operational costs.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

But these technologies will only reach their full potential with assured delivery and performance – with a trust model in place.

With this in mind, we are pleased to announce a two-part digital event, sponsored by Accedian, on the 8th & 10th of September titled 5G: Performing at the Edge.


Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News