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Thursday, 19 November 2015 12:13

Apple Pay hampered in Australia by restricted field

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One touch Apple Pay One touch Apple Pay

Apple Pay has launched in Australia, but with only two other members on its team at present, it is playing in a restricted field for now.

In Australia, Apple has teamed up with card merchant, American Express and online payments provider eWAY.

If you’re a consumer this means you need an American Express card, from American Express, not a bank, and you need an Apple device with fingerprint recognition, or an Apple watch.

Next step is to set up Apple Pay on your device, using your default iTunes payment card (but only if it is an American Express card) or by using the iPhone camera to take a photograph of your American Express card.

With all of this in place, you can now purchase from any store that accepts American Express or any store that sells products through participating mobile apps.

The actual purchase procedure is initiated simply by hovering your mobile device over a SmartPOS device, and confirming your identity by touching the screen. You don’t need Internet access. You can have your data turned off. And there is no need to unlock your phone.

To purchase through an app, touch a finger with Touch ID, removing the need to manually fill out lengthy account forms or repeatedly type in shipping and billing information.

eWAY powers 21,000 online stores and processes a quarter of all online spend in Australia. Incidentally, with a 2.6% flat fee, it also has the most competitive AMX rates on the market.

Accepting Apple Pay will be simple for merchants already on the platform, as eWAY already accepts contactless American Express payments. eWAY merchants who will accept Apple Pay within their app include some of Australia’s biggest online brands — Kogan.com, Living Social, Brands Exclusive, Eat Now and The Home.

Security and privacy is at the core of Apple Pay. When you add a credit or debit card to Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorised with a one-time unique dynamic security code.

“We are proud to offer Apple Pay to merchants. Our goal has always been to ensure Australian merchants are able to offer the most innovative, seamless payment solutions to their customers," said Matt Bullock, founder and CEO of eWAY.

In store, Apple Pay works with iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus and Apple Watch.

When paying for goods and services within apps, Apple Pay is compatible with iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus and Apple Watch, iPad Air 2, iPad mini 3, iPad mini 4 and iPad Pro.

Apple has reportedly signed up with more than 1,000 banks globally and will be seeking to get banks on board here as well, to encourage mainstream acceptance.

In the US, Apple Pay already accepts Visa, MasterCard, American Express, and Discover cards from most major banks.

More information on eWAY Apple Pay.

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