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Thursday, 17 September 2020 20:14

Amazon to sell Spacetalk in the UK in deal with MGM Wireless Featured


Ecommerce giant Amazon is signed up to sell MGM Wireless’ Spacetalk all-in-one kid’s smartphone watch and GPS device in the UK market, with MGM also announcing that it will continue to invest in other online and bricks-and-mortar sales and distribution channels in the country.

The deal will see Amazon initially selling on, with MGM describing the website as the most visited ecommerce website in the UK reaching 51% of the population, receiving 34 million unique visits and 453 million total visits in August 2020.

The Australian-listed MGM (ASX:MWR) says the UK represents an exciting growth opportunity as its population of 68 million is almost three times Australia’s.

“ is the most visited ecommerce website in the UK reaching 51% of the population with Consumer Electronics and Technology being the highest audience interest category," Amazon said in a statement.

In August 2019, Europe’s leading media, entertainment and telecommunications company Sky began selling Spacetalk through Sky Mobile on monthly plans and Amazon says Spacetalk sales on the Amazon platform “further expands these distribution channels”.

“The impact of COVID-19 on the global economy has made it a challenging year for bricks and mortar consumer retail generally, whereas online ecommerce has boomed,” notes Amazon.

“The growing importance of family support, online connectivity and changing societal consumer behaviour, are structural thematics which have become entrenched through COVID-19, and strongly support our core business value proposition and this move to build out our ecommerce sales push globally.”

MGM Wireless CEO Mark Fortunatow said: “The launching of our products for sales on the Amazon platform puts SPACETALK firmly on the main stage in the UK, raising brand awareness and enabling the huge breadth of customers shopping on to purchase our products without leaving the comfort of their couch.”

“Our positioning on the Amazon site delivers a fantastic user experience for customers from whom we have seen considerable interest and uptake since launching in the UK.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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