Home Resellers Synnex, UBTECH Robotics partner on Australian robot distribution

Synnex, UBTECH Robotics partner on Australian robot distribution

Synnex has announced a partnership with artificial intelligence and humanoid robotics company UBTECH Robotics to distribute the latter's Alpha and Jimu range of robots in Australia from this month onwards.

In the partnership with UBTECH, Synnex will offer a comprehensive range of products and solutions, specifically designed to meet the needs of the STEM curriculum, to resellers and partners. The products will be available through major consumer electronic stores, toy retailers, and department stores.

Jay Ko, product director, Synnex Australia, said, “UBTECH’s product range will deliver key robotic learning skills in a fun and engaging way. Sophisticated tech-toys have also been identified as one of the ‘hot gifts’ for 2017.

“Synnex is confident the Alpha and Jimu range from UBTECH will be an enormous success in both the education and retail markets.”

Ko says UBTECH’s eco-friendly Alpha 1, a programmable humanoid robot and UBTECH’s Jimu Robot Kits, an interactive robotic building block system, are geared for both education and entertainment.

Warren Wang, chief operating officer, UBTECH Robotics, said, “As a leading AI and humanoid robotic enterprise, UBTECH is seeking for strategic partners globally just like Synnex. We strongly believe that with Synnex’s local market coverage and experience, we are much closer to our vision of bringing robots into every home.”

Wang says the Jimu Robot series reflect UBTECH’s commitment to science, technology, engineering, mathematics and arts (STEM/STEAM) learning.

The robots teach children how to design, build, code and to understand how to rapidly prototype, allowing them to train for skills and jobs that don’t exist yet.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).