The internal investment in their own people by Australian employers is revealed in the latest survey by professional network, LinkedIn.
The global study by LinkedIn shows that Australian employers place a high value on internal hiring, with 92% now investing in it more, or at least at the same level as in 2012.
Branding by recruiters in Australia is seen as a “top competitive threat” by competing recruiters, according to LinkedIn, although recruiters also see branding as a “competitive advantage”.
When asked which channels or tools were most effective in spreading their employer brand, Australian recruiters listed online professional networks such as LinkedIn as the third most effective channel for promoting employer brands, up 9% since 2012.
According to LinkedIn, the study shows that social professional networks are “changing the game for Australian recruitment”.
The study reveals that over the past three years, social professional networks have been the fastest-growing source of quality hires in Australian companies with a 15% increase recorded since 2011.
And, when asked what they considered to be the three most essential and long-lasting trends in recruiting for professional roles, Australian respondents to the survey included ‘utilising social and professional networks’ in the top three (27%).
LinkedIn says other essential, long-lasting trends revealed include ‘finding better ways to source passive candidates’ (34%) and ‘being a strategic talent advisor to the business’ (33%).
Steve Barham, Senior Director, Talent Solutions, LinkedIn APAC said “Australian companies are relying more and more heavily on professional social networks to engage top talent and develop their employer brand.
“It is crucial for talent acquisition professionals to stay ahead of the competition by training their team and employees on how to use these platforms effectively, investing more in their employer brand and developing talent brand ambassadors both online and off.”
Findings by LinkedIn also revealed that the majority of Australian companies under-utilise data when making hiring decisions.
According to the survey, while 37% of Australian recruiters said they regularly measured their employer brand in a quantifiable way (ahead of 33% globally), and 34% regularly surveyed new hires to understand brand position, only 15% believed their organisation utilises data well in terms of making hiring decisions.
LinkedIn says that the talent acquisition industry is “not keeping up with the growing demand from mobile hungry candidates”.
It says that there has been limited investment globally in mobile-friendly ways to find, manage and develop talent, although research shows that 52% of candidates do use their mobile device to apply for jobs, a significant number (87%) of companies are still not investing adequately in mobile technology.