The information comes from a partnership between Standard Media Index and NewsMediaWorks. The latter is a body formed in 2006 as The Newspaper Works. The former is the global industry standard for actual ad spend data.
It has now changed its name and provides data from four major publishers: News Corporation, Fairfax Media, West Australian Newspapers and APN News and Media, the founder members.
The information is collated and released every quarter and shows that in 2015, the advertising revenue for the four groups was $2.412 billion. Of this, print brought in $1.922 billion, digital $404,476,037 and newspaper-inserted magazines (NIMs) $85,492,483.
The digital revenue for 2015 represented an increase of 18.9% over the previous year while both print and NIM revenue fell, by 6.7% and 8.2% respectively.
Data for the first quarter of 2016 shows a similar pattern. Overall revenue was $533,075,340, a fall of 5.42% from the corresponding quarter in 2015. Print accounted for $416,305,433 (down 9%), digital $100,151,772 ((up 18%) and NIMs $16,618,135 (down 17.9%).