Thursday, 10 March 2016 16:30

Brother gets serious with business/enterprise printers

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HL-L6400DW with full kit HL-L6400DW with full kit

Best known for consumer devices like printers and sewing machines Brother has introduced a commercial range that provides serious options for medium to large business.

Brother International (Aust)  has introduced a new series of laser printers and Multi-Function Centres (MFCs) to serve a full range of office, workgroup and larger-volume print environments starting from 5-500 employees.

Its business solutions will be sold by a nationwide Commercial Market Development team to help customers tailor specific print requirements to their large scale work environments. Brother now has both the ability and the team to support corporate Australia.

“Brother continues to deliver durable, reliable and flexible solutions for business and we are extending our offerings to key corporate, healthcare, public sectors, hospitality and retail industries”, said Luke Howard, Brother International Australia’s Commercial Market Development Channel Manager. “Our aim is to deliver business productivity and cost-efficiencies first and foremost with key departments. We achieve this through the dependability and reliability that our printers and MFCs represent – all built on Brother quality.”

Productivity Enhancements

The new Brother L5000 and L6000 Series offer faster print speeds, more flexible paper handling capabilities, advanced scanning capabilities, convenient mobility features, and access to business cloud services2.

“Knowing the business user is focused on results, we created this next generation of printers and MFCs to dependably and consistently perform with the features and functionality needed to improve and enhance workflow,” Howard notes.

Today’s wireless working environment – both in the office and on the road – demands more mobile flexibility. These models connect with most mobile device technologies including support for Google Cloud Print 2.0, AirPrint, and Mopria - offering businesses a reliable, fast printing solution.

Workflow Solutions

Most of the machines feature a colour touchscreen display for easy access to popular business cloud services, including DROPBOX, GOOGLE DRIVE, BOX, and ONEDRIVE. Users can also scan to popular online cloud services including EVERNOTE, ONENOTE and more. Other business-focused scanning destinations include SharePoint, SSH Server (SFTP), Network Folder (CIFS) and more.

Higher-Volume Solutions

The Brother HL-L6400DW printer and the MFC-L6900DW MFC include fast printing and copying (up to 50 pages per minute) and a fastest-in-class monochrome scan speed (up to 50 pages per minute); plus, single-pass, two-sided (duplex) monochrome scanning at an impressive rate of up to 100 images per minute. Additional paper trays are available in 250-sheet or 520-sheet capacities – up to 2,650 sheets total capacity. New ultra-high-yield 20,000-page replacement toner cartridge will bring a lower total cost of ownership, lower running costs and greater cost efficiency. Both of these models also help deliver wireless mobile device connectivity including NFC for convenient printing and scanning and network user authentication.

Independent Results: Business-Durability, Customer Satisfaction

Buyers Laboratory (BLI), a widely-respected testing and resource company, has evaluated several of the new Brother models. BLI noted the significant business value of the new machines: “The Brother models offer competitive to lower than average cost of ownership,” stated Eiji Amano, Brother International Australia’s Senior Product Manager – Printing.

BLI recognised the machines’ reliability, particularly in high-volume printing. “Even during peak periods, users won’t see any noticeable slowdowns in output speeds,” said Amano. He also noted the ease of use, “The smartphone-like interface on the touchscreen models reduces the learning curve and NFC connectivity eliminates guesswork for mobile printing, offers badge authentication and a quick link to troubleshooting information.” In addition, BLI pointed to robust scan features that boost worker productivity and simple affordable sharing of content and collaboration in the cloud with Brother Web Connect.”

Brother printers have also been recognised with both PC Magazine’s Business Choice and Readers’ Choice Awards for 2015 for their reliability and customer satisfaction. Brother has been awarded the Business Choice Award three years in a row; this is the seventh straight annual Readers’ Choice recognition.

The product range starts from, $299 for a 40ppm mono laser and goes up to $1799 for a 50ppm full MFC device. Details will be on teh Australiam web site soon.

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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