"We are pleased to welcome Damian Wilson to the Loopit team, and excited about the wealth of knowledge he brings from his many years in the automotive sector," said Loopit co-founder and managing director Michael Higgins.

"He joins the company at a particularly significant period, as we start to build recognition of the newly launched Loopit name and brand. Damian's experience in driving the expansion of highly reputable brands will contribute to the continued growth not only of our business, but the car subscription model more broadly, around Australia."

Wilson has more than 17 years of experience in the automotive dealer space, most recently as national sales director at Autotrader.

Other former roles include national sales director at CarsGuide, national business relationship team mangers at Pentana Solutions, and DMS deployment specialist at Toyota Australia.

"There is an evident need for subscription in the automotive market, with car dealerships currently looking for new opportunities to grow revenue," said Wilson.

"Loopit is helping them achieve this through a streamlined, technology solution, and is also flexible enough to cater for other markets and products outside of the automotive space. This provides huge scope for expansion and makes me incredibly excited for the future of this business. I look forward to working with the strong team we have in place to continue growing the local car subscription market."

Until recently, Loopit was known as Blinker Subscription.