Wolff joins ThoughtWorks after working in the banking industry for the last 30 years in Australia, the Netherlands and the United States.
His most recent role was Head of Customer Value Management and Marketing at HSBC, with responsibilities across retail product management, customer experience, analytics and marketing.
Prior to HSBC, Wolff was ING’s Executive Director of Products, Marketing and Communications, responsible for the Australian market.
“That’s going to be largely due to the continuous stream of innovation, the nature of the regulatory environment and a demand for greater personalisation of services - all of which is enabled by the technology that financial services organisations need to have at the core of their strategies.
“We have already observed some of the consequences of these irreversible trends – like the rise of fintechs, new entrants shifting market shares in payments, open banking, consequences of stricter rules around data privacy and more bespoke financial products and services based on customer preferences.
“The winners in this scenario are those with the foresight to evolve into modern digital businesses that allow for continuous delivery, better experience design, smart use of data and acceleration at the speed of change.
“Consumers vote with their feet, so the financial industry has to keep up with what customers want – frictionless, bespoke and equitable financial services offerings.”
ThoughtWorks managing director for Australia, Kristan Vingrys, acknowledges the appointment of Wolff is an “important move for the company’s growth in financial services in Australia”.
“Banking industry executives and boards are under a lot of pressure, challenged with making the right strategic decisions and choosing the best pathways to deliver effectively. Vic brings extremely valuable banking industry experience to the team, placing us in a strong position to continue working with banks, fintechs and other industry players, and helping them evolve for the new decade,” Vingrys said.