Tuesday, 28 January 2020 03:24

Sitecore MVP Rameez Akram joins Deloitte Digital Featured

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Left to Right: Cameron Walker, Zoe Freeman (Sitecore Alliance Manager), Rameez Akram, Troy Outtram Left to Right: Cameron Walker, Zoe Freeman (Sitecore Alliance Manager), Rameez Akram, Troy Outtram

One of the only two Sitecore Commerce MVPs in Australia, Rameez Akram, has joined Deloitte Digital.

Announcing the move, Deloitte Digital said Rameez Akram has built a strong reputation as a Sitecore specialist with a strong focus on e-commerce, using his expertise to work on major digital commerce integration projects for Australian telcos and leading retailers.

He was recognised as a Sitecore Commerce Most Valued Professionals in 2018 and 2019, one of just 18 in the world, and two in Australia.

Cameron Walker, fellow MVP, principal with Deloitte Digital and the national technology leader of its Sitecore team, said: “Rameez joining us creates a step change in our already strong Sitecore Commerce capability, complementing our existing expertise in technology and strategy”.

“His great breadth of experience and knowledge in the commerce space is rightly recognised by all in the Sitecore community and we are looking forward to the value he will bring to both our clients and our relationship with Sitecore.”

Akram said he is looking forward to leveraging Deloitte’s scale and expertise in multiple technologies to build a stronger Sitecore Experience Commerce offering.

“I’m particularly excited about working with the multitude of talent across Deloitte Digital and the wider firm,” he said.

“For example, Deloitte Digital has deep experience in voice recognition technology. As I spoke about at the recent Sitecore Symposium, voice-driven commerce, through devices such as Amazon Echo Show and Google Nest Hub, is on a massive growth trajectory. These devices are going to be in people’s homes all the time. How do brands capitalise on that from a customer experience and commerce perspective?”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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