Wednesday, 06 January 2016 12:57

Ridd to step down, Innes to take over at Xero Australia Featured

Xero's Trent Innes Xero's Trent Innes

There’s been a change at the top in Australia for cloud accounting software provider Xero with sales director Trent Innes to take over as managing director from current MD Chris Ridd.

Innes, Xero Australia national sales director for the past three years, will take over as managing director at the end of the New Zealand-based Xero’s financial year on 31 March.

Ridd, who is stepping down from the top job, has been MD for Australia for five years and will continue as an advisor to the Xero executive team throughout 2016.

Andy Lark, Chief Marketing and Business Office, said between now and the end of the financial year, there will be a “comprehensive transition to have strong continuity of leadership”.

Xero says it anticipates expanding the executive team in Australia over the coming 12 months as the company drives towards its goal of “millions of small businesses thriving on Xero”.

“Chris has led Xero’s extraordinary growth and success in the Australian market, and has helped established Xero as the largest cloud accounting software in this market,” Lark said.

“We sincerely thank him for his significant contribution and are thrilled to have his continued involvement in the business.

“During his time at Xero, Chris built a strong and deep leadership team in Australia, and as proof of Xero Australia’s strong bench, we are delighted to announce Trent Innes as Managing Director following an extensive global search.”

Lark said Innes had significant management experience, having worked alongside Ridd for the past three years as National Sales Director for Xero Australia.

Before joining Xero, Innes was the National Sales Manager of the Microsoft Business Group in Australia, managing the ERP and CRM business. He is a qualified Certified Practicing Accountant (CPA).

Commenting on the decision to step down from the top job, Ridd said: “It’s been an awesome ride, seeing Xero go from a plucky upstart from Wellington to a global force taking on the world’s largest accounting software platforms.

“It’s rare for a small business software company to reach the heights that Xero has, which speaks to the determination and experience of the entire Xero team to change the way that small businesses manage their finances.

“Having been in the driver’s seat in Australia for the past several years, I know I’m handing the wheel to someone with the right experience and gusto to accelerate Xero’s growth further in the future. Trent’s been instrumental to Australia’s growth in the past three years, and will continue to be so in future.”


As part of our Lead Machine Methodology we will help you get more leads, more customers and more business. Let us help you develop your digital marketing campaign

Digital Marketing is ideal in these tough times and it can replace face to face marketing with person to person marketing via the phone conference calls and webinars

Significant opportunity pipelines can be developed and continually topped up with the help of Digital Marketing so that deals can be made and deals can be closed

- Newsletter adverts in dynamic GIF slideshow formats

- News site adverts from small to large sizes also as dynamic GIF slideshow formats

- Guest Editorial - get your message out there and put your CEO in the spotlight

- Promotional News and Content - displayed on the homepage and all pages

- Leverage our proven event promotion methodology - The Lead Machine gets you leads

Contact Andrew our digital campaign designer on 0412 390 000 or via email



Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.


Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



Recent Comments