"We are thrilled Chris has joined us at a time companies across the region adjust their business models, strategies and processes to become more data-driven," said Snowflake Asia Pacific vice president of sales Peter O'Connor.
"We now have a great opportunity to transform how companies share data across and beyond their organisation and look forward to supporting Chris serve our customers, grow our business and realise our mission of enabling every organisation to be data-driven.
"His experience and track record in leading and developing enterprise sales will play a critical role in accelerating momentum in the region."
Rath's regional responsibilities cover New South Wales, Queensland and the Australian Capital Territory.
He joins Snowflake with 15 years' experience in the IT industry, most recently as enterprise sales manager at AppDynamics.
Rath previously worked at AppDynamics as enterprise sales manager, at Imei as enterprise account manager, at Conexus Financial as director of sales and commercial manager, at Terrapinn as ANZ sales director, and at Dell in a sales support role.
He holds a BCom degree from Macquarie University.