Friday, 02 June 2017 15:20

Raeburn swapping seats at Mediabrands, becoming Ansible CEO


IPG Mediabrands Australia has appointed Ross Raeburn as chief executive of its Ansible mobility solutions business, effective July 2017.

"Placing an executive of Ross's calibre in charge of Ansible is a true measure of the important role Ansible plays in our Mediabrands business and its future potential," said IPG Mediabrands Australia chief executive Danny Bass.

Raeburn joined Mediabrands two years ago and has been serving as CEO of the UM Australia business, where he has done an "outstanding" job, according to Bass.

He was previously managing director of Soap Creative after joining that company as head of digital strategy. Earlier in his career Raeburn worked for Yahoo7 as head of community, and for Pacific Magazines as online manager.

Raeburn holds a BA in fine art from Dundee University.

Bass will take on the UM Australia CEO role on an interim basis until a successor for Raeburn has been appointed.


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.



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