Thursday, 21 November 2019 10:27

Qualtrics appoints Archibald as country manager for Australia, NZ

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Brigid Archibald Qualtrics Brigid Archibald Qualtrics

Customer experience management provider Qualtrics has appointed former Salesforce and American Express senior manager Brigid Archibald as country manager for Australia and New Zealand.

Qualtrics says the appointment of a new ANZ country manager complements a number of other senior appointments and partnerships made by the company in APJ in 2019, more than doubling the size of its APJ workforce in the last 12 months, as well as signing agreements with major partners including EY and LDCC.

“Qualtrics is relentlessly focused on giving businesses in Australia and New Zealand the support and services they need to improve the experience they deliver across the four pillars of business - customer, employee, brand, and product,” said Bill McMurray, Managing Director for Qualtrics in APJ.

“Over the last 12 months we have made significant investments and progress in expanding our capabilities, expertise, and leadership of the experience management category, and Brigid’s appointment is another example of this.”

 

“I am delighted that Brigid has chosen to join Qualtrics as she is a proven world-class business leader. Her wealth of experience in working with fast-growth companies and established enterprises is a huge asset for our customers and Qualtrics.

“This appointment of Brigid strengthens Qualtrics’ position as the leader in experience management, and provides an exciting platform for us and our customers to build upon as we accelerate our growth in 2020.”

 

Commenting on her appointment Archibald said: “Choosing to compete on experience is crucial to lasting and meaningful success in today’s economies. Huge opportunities await in this new era of business, and I’m excited to help our customers capitalise on them, and strengthen Qualtrics’ position at the forefront of the experience management category.”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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