Qualtrics says the appointment of a new ANZ country manager complements a number of other senior appointments and partnerships made by the company in APJ in 2019, more than doubling the size of its APJ workforce in the last 12 months, as well as signing agreements with major partners including EY and LDCC.
“Qualtrics is relentlessly focused on giving businesses in Australia and New Zealand the support and services they need to improve the experience they deliver across the four pillars of business - customer, employee, brand, and product,” said Bill McMurray, Managing Director for Qualtrics in APJ.
“Over the last 12 months we have made significant investments and progress in expanding our capabilities, expertise, and leadership of the experience management category, and Brigid’s appointment is another example of this.”
“This appointment of Brigid strengthens Qualtrics’ position as the leader in experience management, and provides an exciting platform for us and our customers to build upon as we accelerate our growth in 2020.”
Commenting on her appointment Archibald said: “Choosing to compete on experience is crucial to lasting and meaningful success in today’s economies. Huge opportunities await in this new era of business, and I’m excited to help our customers capitalise on them, and strengthen Qualtrics’ position at the forefront of the experience management category.”