Thursday, 10 October 2019 11:56

OnDeck appoints Robbie Fidler as new national broker chief

By
On Deck's Robbie Fidler On Deck's Robbie Fidler

Online SME lender OnDeck Australia has appointed experienced commercial lending operator Robbie Fidler as its national broker channel manager.

Fidler, with 12 years experience in the commercial lending industry, joins OnDeck as the company continues expansion into the broker channel, working with brokers to grow their business and make commercial finance more accessible to Australian SMEs.

Fidler is a non-executive director of cloud-based motor dealer fleet pricing aggregator portal, FleetCloud and has also worked for Volkswagen, Mitsubishi and Ferrari Maserati Sydney.

Michael Burke, Head of Sales at OnDeck said, “Robbie is a very talented individual. He brings to OnDeck an in-depth knowledge of both SME lending and the needs of brokers.

“Robbie understands the importance of building mutually beneficial relationships with brokers, which is well-aligned to OnDeck’s focus on the longevity of broker relationships.

“As a small business owner himself, Robbie is able to bring value to the conversations he has with brokers around SME lending.”

Burke said OnDeck has achieved 70% year on year growth through the broker channel, and the appointment of Fidler is part of OnDeck’s commitment to the continued growth of its broker distribution.

“OnDeck recognises the value of the broker channel, and Robbie’s appointment is part of our strategy of investing in quality people who can support brokers’ plans to grow their business by expanding into SME lending,” Burke said.

Fidler said, “I am really excited about joining the OnDeck team and working with our growing team of brokers. I understand that cash flow lending is an area many brokers are unfamiliar with, especially coming from a mortgage broking background.

“This is why I see a large part of my role involving broker education, acting as a coach or mentor to help brokers find opportunities within their existing databases.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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